After a successful launch in Europe, PepsiCo is bringing its Nutrition Greenhouse to the US and Canada. The initiative is designed to discover and support emerging food and beverage brands that are helping to transform the industry.
Via an online application process, PepsiCo will select ten food and beverage change-making start-ups in North America and Canada.
The program builds on the European version of Nutrition Greenhouse, launched last year, which saw eight start-ups grow their sales fourfold during the six-month program. It is now into its second year, with 10 start-ups currently in the program.
- One-on-one mentorship program with PepsiCo executives and brand accelerator experts, whose expertise will work with start-ups to overcome challenges in marketing, distribution, manufacturing, supply chain, packaging, label claims, fundraising or other elements of their business.
- $20,000 in grant funding and will participate in a six-month business optimization program designed to accelerate growth.
- Personalized mentorship with executives from some of PepsiCo’s brands, including Quaker, Naked, KeVita, Stacy’s, Red Rock Deli and Off the Eaten Path.
- At the end of the program, one start-up will be awarded an additional $100,000 in funding to continue its expansion, and an opportunity to continue partnering with PepsiCo to further its growth.
Start-ups hoping to be considered for the program should have sales between $250,000 and $5MM and must apply by the October 12, 2018 deadline.
For more information and full details go to www.nutritiongreenhouse.com
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Author: food tech connect