Mondelēz Acquires Tate’s for $500M, Blue Apron and Chef’d Expand Now Selling Meal Kits at Costco + More

Image source: Tate’s Bake Shop

Every week we track the business, tech and investment trends in CPG, retail, restaurants, agriculture, cooking and health, so you don’t have to. Here are some of this week’s top headlines.

We’ve released our first annual Food & Bev Startup Investment report of 2017, which saw $1.08b in venture capital investments across 99 deals. Check out our report for a deep dive into the deals and trends.

Some major acquisitions took place in the CPG space this week. Nestle is betting $7.15 billion on Starbucks to revive its coffee sales, by paying the rights to market its branded products. Mondelez has purchased Tate’s Cookies for $500 million as it seeks to address changing consumer tastes.

Meal kit are getting a boost as they move in-store. Blue Apron announced a 30% reduction in price for its meal kits sold in Costco. Chef’d announced expansion to more than a dozen retailers nationwide, including Costco, Harris Teeter, Tops, Hy-vee, Weis and Gelson’s Markets. Purple Carrot closed $4m from Del Monte.

And finally, the USDA’s long-awaited GMO label is here–term “bioengineered” will be used to label foods instead of “genetically modified”. Calorie counts are now required at thousands of restaurants, grocery stores and movie theaters.

Check out our weekly round-up of last week’s top food startup, tech and innovation news below or peruse the full newsletter here.



1. 2017 US Food & Beverage Startup Investment Report – Food+Tech Connect

Introducing our first annual Food & Bev Startup Investment Report by Ryan Williams. There were $1.08b in venture capital investments across 99 deals in 2017. Check out our report for a deep dive into the deals and trends.


2. Nestle Bets $7B on Starbucks to Revive Coffee Sales – Bloomberg

Nestle will pay $7.15b for the right to market Starbucks-branded products, marrying its international distribution network with the allure of the biggest name in coffee.


3. Beloved Tate’s Cookies Has Been Scooped Up by Oreo’s Parent Company – Fast Company

Mondelez purchased Tate’s Cookies for $500m. Tate’s sales have quadrupled over the past five years. It plans to expand its distribution as a standalone business.


4. Meal Kit Maker Blue Apron Turns to Costco as Customer Growth Slows – Wall Street Journal

Blue Apron is now selling its meal kits in select Costco stores at 30% off the normal price. The company has plans to expand distribution beyond San Francisco and the Pacific Northwest in the future.


5. Chef’d Selling Meal Kits at Costco, Gelson’s, Other RetailersBiz Journals

Helping with the retail push is Smithfield Foods, which invested $25m in Chef’d last year. The meal kit will expand to more than a dozen retailers nationwide.


6. Soft Robotics Raises $20M to Expand Operations – TechCrunch

Funding came from Scale Venture Partners, Calibrate Ventures, Honeywell Ventures and Tekfen Ventures, along with existing investors. The new round will help push Soft further into the F&B categories, along with larger presence in retail and logistics.


7. Uber Plans to Test Food Delivery by Drone in Under 30 MinutesBloomberg

The company plans to deliver food by drone in San Diego as part of a wide-reaching commercial test program approved by the federal government.


8. Tom Brady’s Vegan Meal-Kit Maker Gets Del Monte Capital Infusion – Bloomberg

Purple Carrot has just received $4m from Del Monte, which gives it access to a national distribution network and supply chain.


9. Square Launches Restaurant Point-of-Sale PlatformTechCrunch

Square for Restaurants handles everything from menu updates, floor layouts, employee scheduling and performance tracking to tip splitting. Restaurants no longer need a separate tablet system for Caviar.


10. Israel: Rootility Raises $10M Series C Led by ADM CapitalAgFunder

ADM’s Cibus Fund was joined by GreenSoil Investments and Middleland Capital. The startup uses root-focused plant breeding methods to increase crop yields. It plans to use the funding to scale its operations and enter new markets in Asia.


11. Bushel Raises $7M for Farm Relationship Management ToolAgFunder

Funding came from a syndicate of individual investors in the agriculture and software industries. Since launching in June 2017, it has expanded to more than 400 elevator and ethanol plants across the US and Canada.


12. IFF Joins M&A Rush in Flavorings With $7.1B Frutarom Deal – Bloomberg

International Flavors & Fragrances jumped into a rush of dealmaking in the food-flavoring industry, agreeing to buy Israel’s Frutarom. The company is tapping the fast-growing market for natural food ingredients.


13. India: Walmart Beats Amazon in $15B Flipkart Battle – Bloomberg

The deal will give Walmart a leading position in the growing market of 1.3b people and a chance to rebuild its reputation online.


14. Mandatory GMO Labels Are Coming to Your Food – The Washington Post

Food products may be exempted from labeling if they are made with some refined GM sugars and oils, or if it contains those ingredients in certain amounts. The term “bioengineered” will be used to label foods instead of “genetically modified”.


15. Obama’s Calorie Rule Kicks in Thanks to Trump – Politico

One of Barack Obama’s top food policy rules has escaped Trump’s war on regulations. Starting Monday, calorie counts will have to be posted at thousands of restaurants, grocery stores and movie theaters.


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The post Mondelēz Acquires Tate’s for $500M, Blue Apron and Chef’d Expand Now Selling Meal Kits at Costco + More appeared first on Food+Tech Connect.

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